I think these days, those who travel privately are looking for anonymity above all else. because of the silly stigma that's now attached to private jets, many people are hesitant to be seen getting on or off a private jet.
If you're a CEO, and you own a plane or a fractional share, you're listed with the FAA as an owner. Any snoopy reporter can find out what kind of plane you own. For some companies, being able to fly privately 'under the radar' is a big deal. You can do this by chartering or by purchasing a jet card through companies like Marquis Jet or Sentient Jet. Or, you can simply do 'on demand' charter from a local or national operator.
These options let you enjoy flying privately without owning anything--a benefit in today's gotcha media culture.
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